You are about to witness the power of marketing street knowledge
Darren has been working in the marketing technology world since the original dot-com boom and is a champion of building experiences customers actually want. Former CMO at Lytics, a customer data platform, Darren is now Chief Product Officer at Crownpeak.
Personalization is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers.
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity.