Lazy. Self-entitled. Unfocused. The youth of today get a lot of slack. But is it totally justified? According to Darren Guarnaccia, not so much.
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
Personalization is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers.
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity.