One of our mantras here on Rockstar CMO is from The School of Rock – “you can’t just say it, man. You’ve gotta feel it in your blood and guts!” and as marketing writer Carmine Mastropierro shares here, that comes from experience.
Right now businesses are really feeling the pinch, and many are going under. For experienced copywriter Carmine Mastropierro, when money’s too tight to mention, there’s little point spending it frivolously. A focus on digital marketing might help see you through.
Carmine Mastropierro, returns with some advice on how to stand out as the voice of positivity that your audience is looking for. Positive messaging is always important, but particularly so during the current pandemic, when it can bring relief in uncertain times.
We welcome a new writer to our house band, Carmine Mastropierro, who debuts with his take on the theme of this issue with this classic example.