Marketing needs to realize that we aren’t the only ones holding the mic, we need to create a chorus with our colleagues across the business, from the cash register to the C suite, to create a hit marketing sound. Casey Petersen charts how we got here and what we do now.
Author: Casey Petersen
Casey Petersen is the Vice President of Marketing and Analytics at Photofy, and has been a leader in digital marketing for retailers and CPG’s for over 15 years.
Prior to Photofy, he led Analytics, Strategy, Owned Content Platforms, and Paid Media for Collective Bias and consulted extensively with startups and brands looking to build content-focused strategies. His passions are data-driven content marketing, planning trips to Disney World with his kids, and the Astros.
Celebrate the Lost Fake Followers
Keeping a close eye on your follower numbers? Getting a little too upset when those numbers dip? Casey Petersen, Photofy’s Vice President of Marketing, explains why you’ve got it all wrong.
How To Scoop Content With a Real Fresh Flavor
Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content.
How to Talk Like a Human (and Not a Corporate Company)
Wondering how you can connect with your target audience on a deeper level? Casey Petersen, Photofy’s Vice President of Marketing, has a few tips.
Why Every Experience with Your Brand Is on You
Casey Petersen, Photofy’s Vice President of Marketing and Analytics, on why marketing needs to consider every aspect of the consumer experience – from planning and strategy, all the way to customer service.
Zombies are Eating your Audience – Here’s How to Fight Back
This is the story of a major national retailer. A national retailer that cut one […]
Dealing with Facebook Anxiety – You Can Still Earn Reach
Times have changed. More than ever before, brands are finding it difficult to get their content in front of consumer eyeballs. Casey Petersen, suggests switching up your approach and going back to basics.