Marketing needs to realize that we aren’t the only ones holding the mic, we need to create a chorus with our colleagues across the business, from the cash register to the C suite, to create a hit marketing sound. Casey Petersen charts how we got here and what we do now.
Keeping a close eye on your follower numbers? Getting a little too upset when those numbers dip? Casey Petersen, Photofy’s Vice President of Marketing, explains why you’ve got it all wrong.
Casey Petersen on how an ice cream shop employee reminded him of the best way to smash those 2019 marketing goals. Changing your attitude to employee generated content.
Wondering how you can connect with your target audience on a deeper level? Casey Petersen, Photofy’s Vice President of Marketing, has a few tips.
Casey Petersen, Photofy’s Vice President of Marketing and Analytics, on why marketing needs to consider every aspect of the consumer experience – from planning and strategy, all the way to customer service.
This is the story of a major national retailer. A national retailer that cut one too many corners in growing its social media channels, and inadvertently created the Social Zombie Apocalypse. VP Marketing & Product at Photofy, Casey...
Times have changed. More than ever before, brands are finding it difficult to get their content in front of consumer eyeballs. Casey Petersen, suggests switching up your approach and going back to basics.