We’ve enjoyed Nick Einstein’s insight as an analyst here on Rockstar CMO, but in a timely move coinciding with our focus on the product for this issue, he’s switched to product marketing. Here he ponders if product marketers are the roadies or the rockstars…
Nick leads the go-to-market strategies for the Cheetah Experiences and Cheetah Messaging solutions. Evaluating new growth opportunities for the Customer Engagement Suite product roadmap, presenting thought leadership content at industry events, conferences, analyst/media briefings, critical customer meetings, and lead cross-functional teams for product launches and market announcements. Formerly Nick was the Chief Research Officer of The Relevancy Group after kicking off his career as a webmaster for a fortune 500 bank, he then managed worldwide email marketing operations and customer relationship management for RealNetworks. He subsequently served for five years as VP of Deliverability & Strategic Services for a prominent Email Service Provider (ESP) and then led customer success management, development, implementation, and social marketing teams at several organizations. Nick is a recognized thought leader in the areas of email and online marketing and received his BA in Anthropology & Sociology from Kenyon College and MBA from the University of Washington.
Playing to your entire audience
The Relevancy Group’s most recent research indicates that marketers are currently ignoring a large section of their crowd. Chief Research Officer Nicholas Einstein explains.
Email Marketers are Currently Crushing it
In marketing, it seems you can’t beat the classics, but we are too quick to move onto the next pop phenomena that we forget that rare grooves like Email Marketing can still get the party started, as Chief Research Officer Nicholas Einstein, from The Relevancy Group explains.