Modern product marketers: Roadies or rockstars?

We’ve enjoyed Nick Einstein’s insight as an analyst here on Rockstar CMO, but in a timely move coinciding with our focus on the product for this issue, he’s switched to product marketing. Here he ponders if product marketers are the roadies or the rockstars…

Playing to your entire audience

The Relevancy Group’s most recent research indicates that marketers are currently ignoring a large section of their crowd. Chief Research Officer Nicholas Einstein explains.

Email Marketers are Currently Crushing it

In marketing, it seems you can’t beat the classics, but we are too quick to move onto the next pop phenomena that we forget that rare grooves like Email Marketing can still get the party started, as Chief Research Officer Nicholas Einstein, from The Relevancy Group explains.