Skip to content
  • LinkedIn
  • Twitter
Rockstar CMO

Rockstar CMO

You are about to witness the power of marketing street knowledge

  • Podcast
  • Street Knowledge
  • Advisory
  • The Beat Newsletter
  • Juke Box
    • Back Issues
    • Backstage
    • The Swimming Pool
    • Think Like a Brand
    • Long Plays
    • Write for us!
    • Say Hello

Category

Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

Subscribe

Apple PodcastsApple PodcastsSpotifySpotifyGoogle PodcastsGoogle PodcastsAmazon AlexaAmazon AlexaGoodPodsGoodPodsPandoraPandora
53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

by Ian Truscott

This week, in reaction to some Twitter feedback, I address the apparent gender bias on […]

52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

52: The Educated, Accessible, Curated, Birthday Hot Cocktail Episode

by Ian Truscott

Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott […]

51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode

51: The Data Driven, Going Live with Christoph Trappe and a Zoomed Out Cocktail Episode

by Ian Truscott

Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with […]

50: The Golden Account Based Favourability Journey to the Virtual Bar Episode

50: The Golden Account Based Favourability Journey to the Virtual Bar Episode

by Ian Truscott

This week, it’s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott […]

49: The Artificially Intelligent Headless Channels and a Cocktail Episode

49: The Artificially Intelligent Headless Channels and a Cocktail Episode

by Ian Truscott

It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor […]

48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode

48: The Super Bowl, Personalization, B2B Music and a Cocktail Episode

by Ian Truscott

It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor […]

47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode

47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode

by Ian Truscott

In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder […]

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]

44: #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a […]

43: #43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with […]

42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our […]

Posts navigation

1 … 6 7 8 9 10 11 12 13

Features

  • Podcast
  • Backstage
  • The Swimming Pool
  • The Green Room
  • Back Issues
  • Tales from the Tour Bus
  • The Long Plays
  • Think Like a Brand
  • Write for us!
  • Say Hello!

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Subscribe

Subscribe to our newsletter The Beat by Rockstar CMO

Connect

  • Twitter
  • LinkedIn
  • Email

Contact Us

Copyright © Rockstar CMO - But feel free to share with attribution.