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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.

45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]

44: #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a […]

43: #43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with […]

42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our […]

41: #41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the […]

40: #40: The Remarkable Insights, Jeff Clark, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for a […]

39: #39: The Doctors Insights, Xenia from Planable, Robert Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for another […]

38: #38: The Dr. Bailey’s Book, Raj Goodman Anand, Robert Rose and a Thankful Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey to dip […]

37: #37: The Swimming Pool, Simon Daniels, Roberts Rose and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats […]

36: #36: The Being Intentional, Dennis Shiao, Robert Rose, and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to […]

35: Rockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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