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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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105: The Third F’in’ Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode

105: The Third F’in’ Marketing Fundamental with Jeff Clark, Kerry Cunningham from 6Sense and the Pope in the Pool with Robert Rose Episode

by Ian Truscott

Jeff Clark and Ian Truscott discuss the third f’in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.

104: The Jeff on F’in’ Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail Episode

104: The Jeff on F’in’ Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail Episode

by Ian Truscott

In the f’in’ marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.

103: The Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode

103: The Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode

by Ian Truscott

This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.

102: The F’in’ Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode

102: The F’in’ Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode

by Ian Truscott

We start a new series with Jeff Clark discussing the f’in’ marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.

101: The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode

101: The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode

by Ian Truscott

Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.

100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

by Ian Truscott

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

by Ian Truscott

We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?

98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

by Ian Truscott

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

by Ian Truscott

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

by Ian Truscott

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

by Ian Truscott

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

by Ian Truscott

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

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Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

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Dewey Finn - School of Rock


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