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Jeff Clark and Ian Truscott discuss the third f’in marketing fundamental, communicating the story. Kerry Cunningham former Forrester Research Director joins to talk about B2B demand generation and Robert Rose shares a story about the pope in the pool over a cocktail in the Rockstar CMO Virtual Bar.
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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104: The Jeff on F’in’ Research, Rob and Kennedy are Email Marketing Heroes and Robert Measures a Cocktail Episode
In the f’in’ marketing fundamentals series Ian and Jeff discuss market research, Rob and Kennedy, the Email Marketing Heroes are this weeks guests and Robert brings some measurement to the Rockstar CMO virtual bar.
103: The Dream of Data with Steffen Hedebrandt, Branding with Jeff Clark and Making the Donuts over a Cocktail with Robert Rose Episode
This week we dive into Branding with Jeff Clark, Dreamdata CMO Steffen Hedebrandt is our guest and Robert Rose brings a thought about donuts to the Rockstar CMO virtual bar.
102: The F’in’ Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode
We start a new series with Jeff Clark discussing the f’in’ marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.
101: The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode
Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.
100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode
We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose
99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode
We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?
98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode
Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar
97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode
Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish
96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode
Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode
Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar