111: The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode

This week our rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, brings a copy of the New York Times magazine to the penthouse. He and Ian discuss the article “A.I. Is Mastering Language. Should We Trust What It Says?” (subscription required) and how this impacts marketers.

Ian’s guest this week is Brand Marketing Director Jo Janssen. Jo has a fabulous marketing career, working in B2C and has driven over £20 million annual revenue increases for multiple foods and drinks businesses, including Nestlè, Cadbury, Walkers Crisps, Guinness, Foster’s beer, and Jameson Irish Whiskey. Jo joins Ian for her podcasting debut to share her approach to collaborating with the business to drive performance through product innovation and the delivery of strategies that solve consumer challenges.

Finally, Ian winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory in the Rockstar CMO virtual bar where, over a cocktail, they chat about listening while waiting to speak.

Enjoy!

The people:

Ian Truscott on LinkedIn and Twitter
Jeff Clark on LinkedIn and Twitter
Jo Janssen on LinkedIn
Robert Rose on Twitter and LinkedIn

The mentions:

Rockstar CMO Advisors
The story of the big fish from an Avis ad
The Pyramid Principle (a summary article on LinkedIn)
The Conversion Code
Robert’s The Content Advisory Blog
Robert’s podcast with Joe Pulizzi – This Old Marketing
Robert’s new series on YouTube with the Content Marketing Institute

The music:

Piano Music is by Johnny Easton, shared under a creative commons license
Stienski & Mass Media – We’ll be right back on YouTube
Walk like an Egyptian – The Bangles – on Spotify

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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