This week Ian Truscott and regular guest Jeff Clark, former Research Director at SiriusDecisions/Forrester and sought after marketing strategy advisor, return to the first F’in’ Marketing fundamental, branding. Taking inspiration from one of Jeff’s favorite books Eating the Big Fish by Adam Morgan they dive into being a challenger brand and the eight credos described in the book.

In a change to the normal format, as Ian’s guest couldn’t make it, he shares three marketing thoughts from his week, inspired by:

Ian then winds down the week with his content marketing guru, Robert Rose, the Chief Trouble Maker at The Content Advisory. Over a cocktail, Robert talks about balancing getting tactical things done and finding time to do strategic planning.

Enjoy! 

 

The people:

 

The mentions:

 

The music:

 

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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