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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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81: The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode

81: The How Did I Tech Here, We Are All Liars and Output after an Epic Fail Cocktail Episode

by Ian Truscott

This week Ian Truscott is joined by Jeff Clark, Rockstar CMO Advisor and former Sirius […]

80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode

80: The Sustainable Jeff, Christina on T for Tech and Robert’s Big Picture Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former SiriusDecisions/Forrester research director crosses the streams […]

79: The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

79: The Agile Rhapsody, Getting Intentional with Christina Del Villar and Getting Personal Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired […]

78: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

78: The Jeff on Waste, Christina on RPM and Robert on Time for a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester Research Director discusses marketing […]

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

77: The Customer Needs, Christina’s G in GRIT and it’s time for a Proper Job over a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor is back and we continue to discuss marketing […]

76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

by Ian Truscott

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get […]

75: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

75: The Plan to Plan, David Rodnitzky, and Coordinating Thinner Diapers over a Cocktail Episode

by Ian Truscott

This week Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester is back […]

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

74: The Who’s Driving the Bus, SEO Steve Wiideman, Cocktail for Change and a Parrot Episode

by Ian Truscott

In my thought for the week, I ask who is driving your marketing bus? Is […]

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

73: The Jeff Clark Masterplan, Kirsten Allegri Williams and Explaining Explained over a Cocktail Episode

by Ian Truscott

This week, like an ’80s Frankie Goes to Hollywood remix, we go long, as we […]

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

72: The Jeff Clark Makes Plans for Nigel, Michael Loban on Data and Robert Rose Brings an Elephant to the Room Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns in […]

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

by Ian Truscott

This week we welcome back a friend of the show and a wonderful supporter of […]

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

70: The Keith Smith Virtual Selling, Free Content and a Libation from the Archive Episode

by Ian Truscott

This week Keith Smith is in the hot seat as we discuss virtual selling in […]

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Robert Rose


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Seth Godin



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Dewey Finn - School of Rock


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