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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

69: The Purpose as a Business, Margie Agin on Brand and a Fancy Best Practice Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns and […]

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

68: The Purpose of Innovation, Julia Bennett (finally!) and a Well Tagged Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

67: The Jeff has Purpose, Preston So on Voice and a Flawed Content Cocktail Episode

by Ian Truscott

This week Jeff Clark, former Research Director at SiriusDecisions/Forrester and Rockstar CMO Advisor, returns to […]

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

66: The Ogilvie on Message, Thomas Peham as a Service and Friends Cocktail Episode

by Ian Truscott

We start this episode with our final dive (for now) into the marketing greatest hits […]

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

by Ian Truscott

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie […]

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

by Ian Truscott

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst […]

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

by Ian Truscott

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

by Ian Truscott

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

by Ian Truscott

This week, “One to Watch, One Hit Wonder or Wonderwall” returns. As my co-host, Jeff […]

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

by Ian Truscott

This week,  we return to “One Hit Wonder or Wonderwall” with  Jeff Clark, Rockstar CMO […]

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

by Ian Truscott

This week,  we continue to discuss ‘Privacy: The Marketers Dilemma’ as I chat with  Jeff […]

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

by Ian Truscott

This week,  in our ongoing ‘Privacy: The Marketers Dilemma’ segment, I chat with  Jeff Clark, […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


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Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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