This week Jeff Clark, Rockstar CMO Advisor, and former Sirrius Decisions/Forrester research director is inspired by a post by one of his former colleagues, Marcia Trask who writes on the Forrester blog  “To Build A Better Marketing Plan, Revisit Your Approach To Planning” and we discuss it and how to align this with being Agile.

We continue our mini-series with Christina Del Villar talking about her book Sway: Implement the GRIT Marketing Method to Gain Influence & Drive Corporate Strategy, diving into the detail of what G.R.I.T means, and in the third of our four-part series, we discuss the I in GRIT, which is for intentional. 

If you are a Robert Rose fan, I’m afraid we have bad news in the Rockstar CMO virtual bar,  his presence is heard, but it’s not what you expect and Ian Truscott shares his thoughts on personalization. 

The people:

Mentioned in this week’s episode:

Rockstar CMO:



Learn more about your ad choices. Visit

Share this article

Get In Touch

If you are looking for more marketing street knowledge and would like to setup an advisory, or have any feedback, get in touch!