In this 7th special mid-week mini-episode, Ian Truscott and Liz High complete their dive into her book “Think Like a Brand, Not a Bank” and discuss her favorite of the five principles they’ve been discussing the last six weeks.
They then broaden their discussion to look at an industry example – Marcus, Goldman Sachs’s foray into digital retail banking, citing commentary from the Prof G Podcast and an article on The Financial Brand. Liz then shares examples of financial brands that have done a better job of thinking like a brand with their retail offering.
- Article on The Financial Brand – Marcus by Goldman Sachs Finds That Building a Retail Bank is Tough
- The Prof G Podcast episode that discusses Marcus by Goldman Sachs – on Apple Podcast
- Ian Truscott on LinkedIn and Twitter
- Liz High on LinkedIn and Twitter
- Learn more about the book, find where to purchase it and listen to all previous episodes of this mini-series at Think Like a Brand on Rockstar CMO
- You can find Rockstar CMO on the web, Twitter, and LinkedIn
Please say hello if you have any thoughts or suggestions on the topics we discuss.
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