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Think Like a Brand

Think Like A Brand #9 – Brand is the Business Case

Think Like A Brand #9 – Brand is the Business Case

by Ian Truscott

In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.

Think like a Brand #8 – Coach and Compose with Ramen Noodles

Think like a Brand #8 – Coach and Compose with Ramen Noodles

by Ian Truscott

This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic

Think like a Brand #7 – What happened to Marcus?

Think like a Brand #7 – What happened to Marcus?

by Ian Truscott

This week, Liz Hugh and Ian Truscott round off their discussion about her book “Think like a Brand not a Bank” and ask what happened to Marcus?

Think like a Brand #6 – Coach and Compose

Think like a Brand #6 – Coach and Compose

by Ian Truscott

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose

Think like a Brand #5 – Product Ain’t What it Used to Be

Think like a Brand #5 – Product Ain’t What it Used to Be

by Ian Truscott

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn’t what it used to be

Think like a Brand #4 – Cue the Remix!

Think like a Brand #4 – Cue the Remix!

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it’s principles – Cue the remix!

Think like a Brand #3 – Embrace Tension and Create Contradictions

Think like a Brand #3 – Embrace Tension and Create Contradictions

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s second principle – Embrace Tension and Create Contradictions.

Think Like a Brand #2 – Sometimes Do The Counter-Intuitive Thing

Think Like a Brand #2 – Sometimes Do The Counter-Intuitive Thing

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s first principle – sometimes do the counter-intuitive thing

Think Like A Brand Special #1 – Intro and The Drug of Choice

Think Like A Brand Special #1 – Intro and The Drug of Choice

by Ian Truscott

In this special mid-week mini episode we dive into Liz High’s book “Think Like a Brand, Not a Bank” and some of the data that supports the case for building a brand

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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