Category: Podcast

This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.

This week Ian shares a though on profanity in marketing, Jeff judges Ian’s top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.

This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.

This week Ian’s guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.

This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.

Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different

This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.

This week Jeff is away so Ian goes solo discussing FOFU (Fear of F’in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur’s Enigma and Robert asks with AI and programmatic advertising does marketing ruin everything?

This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.

This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his point of view architecture

This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.

This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I’s (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.