This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f’in’ steps to creating personas.

We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that’s on the lips of all marketing technologists; composability.

Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.

Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy’s colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today’s economic headwind.


The Links

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

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