173: The Creating Personas in 5 F’in’ Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode

This week in the Marketing Studio, Jeff Clark our resident Rockstar CMO Strategy Advisor and former Forrester Research Director, turns the tables on host Ian Truscott and asks him about his 5 f’in’ steps to creating personas.

We get a double dose of The Content Advisory as their Chief Problem Solver and Lead Analyst, Cathy McKnight, returns for a chat about a topic that’s on the lips of all marketing technologists; composability.

Regular listeners will remember Cathy, who has over 20 years of global experience and expertise in content strategy, content management, intranets, marketing technologies, and customer experience. And at The Content Advisory, Cathy has helped dozens of companies realize their content, marketing, and communication objectives by building bridges across leadership, content, business process, and technology.

Finally, as usual, we wind down the week in the Rockstar CMO virtual bar with Cathy’s colleague, Robert Rose, Chief Troublemaker at The Content Advisory, who shares a cocktail and a recommendation for sailing your marketing craft into today’s economic headwind.

Enjoy!

The Links

The people:

• Ian Truscott on LinkedIn and Twitter
• Jeff Clark on LinkedIn and Twitter
• Cathy McKnight on LinkedIn and Twitter
• Robert Rose on LinkedIn, Twitter and his website

As mentioned in this week’s episode:

• Robert and Cathy’s firm The Content Advisory
• Cathy’s podcast: Uncharted Journeys
• The Experience Advisors Community
• Robert’s podcast with Joe Pulizzi This Old Marketing

Rockstar CMO:

• The Beat Newsletter
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• If Everybody Looked the Same, by Groove Armada on YouTube

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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