This week, our host Ian Truscott shares a thought from his Tuesday 2¢ blog about profanity in marketing.

Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, turns the tables on Ian as this week Ian share’s his top 5 F’in’ marketing tools B2B marketers need and Jeff gives his opinion.

As usual we wind down the week in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail shares on a thought on focusing on getting better at what you are good at and not your weaknesses and how AI can help.

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

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