This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about B2B vendors being product-led or sales marketing-led.

Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, in our marketing studio to discuss a recent post by his old chums at Forrester that asks is Field Marketing in Crisis? written by Daryl Wright and Nicky Briggs and shares some advice on how corporate marketing and the field can work better together.

We end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares a thought on the function of content in our organisations and how to define the career ladder for those working in this discipline.

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

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