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Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

by Ian Truscott

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

by Ian Truscott

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

by Ian Truscott

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

by Ian Truscott

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

by Ian Truscott

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

by Ian Truscott

This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

by Ian Truscott

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks […]

89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

89: The Small Budgets, Renegade Drew Neisser and a Cocktail of Choices with Robert Rose Episode

by Ian Truscott

This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, […]

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

88: The Budget Planning and The Only Way Out Is Through a Cocktail Episode

by Ian Truscott

We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar […]

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

87: The Quiet Community, Eric Fulwiler Founding Rival and Agreeing Goals over a Cocktail Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott plays a solo about true fans, […]

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

86: The Change with Jeff, The Next Women with Anne-Marie, and Cocktail Strengths with Robert Episode

by Ian Truscott

This week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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