This week, Jeff Clark, our resident strategy advisor and former Forrester Research Director and our host Ian Truscott continue discussing marketing metrics, sharing 5 steps (plus a bonus step) for overcoming the five challenges for marketing metrics that they discussed last week

Ian then joins Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, where he shares a splendid cocktail recipe and some timely advice on marketing during Pride Month.


The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Grant Johnson’s – Marketing Performance Index 

// Jeff’s ROI Rabbit Hole article

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

// How to Balance Controversial Content for Marketing

// Coverage of a quieter Pride Month on the Content Marketing Institute blog

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Counting Stars by One Republic on YouTube

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