This week, our host, Ian Truscott, revisits the first time Jeff Clark, our resident strategy advisor and former Forrester Research Director, appeared on the show in episode 40, back in December 2020. They run through the five points Jeff made in that discussion, and asks him if things have changed in the intervening years. 

Plus, Ian asks if Jeff still wants to chuck constant re-branding into the Swimming Pool, our portal to hell for all the snake oil, bullshit and overhyped trends that plague this craft we love.    

Then Ian joins Robert Rose, Fractional Marketing Leader and Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar. Ever considered a cocktail with Borboun and Red Wine? Well, let Robert educate you before he shares his weekly thoughts on marketing strategy. 


The people:

// Ian Truscott on LinkedIn and Threads

// Robert Rose on LinkedIn and Threads

// Jeff Clark on LinkedIn

Mentioned in this week’s episode:

// Jeff’s first appearance on episode 40

// Ian’s Frontline Marketing article on CMSWire

// Robert’s firm: The Content Advisory

// Robert’s podcast – This Old Marketing

// Robert’s Rose Colored Glasses column for the Content Marketing Institute

Rockstar CMO:

// Monday Mojo – our weekly LinkedIn Newsletter

// The Beat Newsletter that we send every Sunday

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media on YouTube

// Rockstar by Dolly Parton – on Spotify

Listen on Apple, Amazon, Spotify or wherever you get your podcast

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