Skip to content
  • LinkedIn
  • Twitter
Rockstar CMO

Rockstar CMO

You are about to witness the power of marketing street knowledge

  • Podcast
  • Street Knowledge
  • Advisory
  • The Beat Newsletter
  • Juke Box
    • Back Issues
    • Backstage
    • The Swimming Pool
    • Think Like a Brand
    • Long Plays
    • Write for us!
    • Say Hello

Category

Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

Subscribe

Apple PodcastsApple PodcastsSpotifySpotifyGoogle PodcastsGoogle PodcastsAmazon AlexaAmazon AlexaGoodPodsGoodPodsPandoraPandora
101: The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode

101: The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode

by Ian Truscott

Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.

100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

100: The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

by Ian Truscott

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

99: The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

by Ian Truscott

We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?

98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

98: The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

by Ian Truscott

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

97: The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

by Ian Truscott

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

96: The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

by Ian Truscott

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

95: The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

by Ian Truscott

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

by Ian Truscott

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

by Ian Truscott

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

by Ian Truscott

This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

90: The Say Thanks Like You Mean It, Jeff Coyle on Content and is That a Rut or a Grave Cocktail Episode

by Ian Truscott

Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks […]

Posts navigation

1 2 3 4 5 6 7 8 9 10 … 13

Features

  • Podcast
  • Backstage
  • The Swimming Pool
  • The Green Room
  • Back Issues
  • Tales from the Tour Bus
  • The Long Plays
  • Think Like a Brand
  • Write for us!
  • Say Hello!

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Subscribe

Subscribe to our newsletter The Beat by Rockstar CMO

Connect

  • Twitter
  • LinkedIn
  • Email

Contact Us

Copyright © Rockstar CMO - But feel free to share with attribution.