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In this special mid-week mini episode we dive into Liz High’s book “Think Like a Brand, Not a Bank” and some of the data that supports the case for building a brand
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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133: The CDP’s, Thinking Like a Brand not a Bank and a Cocktail for the Buyers Needs Episode
This week Jeff Clark gives a primer on CDPs (Customer Data Platforms), Liz High discusses her new book Think Like a Brand not a Bank and Robert Rose discusses the needs of the buyer over a cocktail.
132: The Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland Episode
This week Jeff Clark and Ian Truscott discuss whether revenue operations is a one hit wonder or wonder wall, our guest is fashion designer and CMO of StyleScan Galina Sobolev and Robert Rose shares some thoughts from this week’s Content Marketing World.
131: The Come Together with Agencies, Andrew Davies from Paddle and Marketing Like we Are Playing Golf with a Cocktail Episode
This week in the Marketing Studio, Jeff Clark shares his advice on working with agencies, we go backstage with Andrew Davies the CMO at Paddle and Robert Rose suggests we approach content marketing like golf in the Rockstar CMO bar.
130: The Product Marketing for Growth, Startup Marketing with Seth Goldstein and Bringing Change over a Cocktail Episode
This week in the marketing studio Jeff Clark discusses product marketing for growth, we go backstage with agency founder Seth Goldstein and Robert Rose talks about change over a cocktail.in the virtual bar.
129: The Enabling our Teams with Jeff, The Trouble with CMOs with Irene and Differentiating over a Cocktail with Robert Episode
This week Jeff Clark talks about enabling our marketing teams, Ian Truscott chats with friend of the show Irene Nehrkorn-Kayn on the trouble with CMOs and Robert Rose talks differentiating through execution over a cocktail
128: The Jeff’s in the Pool with A.I, Backstage with Leila Modarres, CMO Apexon and Robert Feels the Need for Communication Episode
This week Jeff Clark discusses a candidate for our portal to marketing to hell; A.I. We go backstage with Apexon’s CMO Leila Modarres and in the virtual bar Robert Rose discusses content for sales over a Tom Cruise cocktail.
127: The Planning vs Strategy with Jeff Clark, Joyce Yeung, Head of Marketing at Seurat Technologies and a Tale of Two Martechs with Robert Rose Episode
This week Jeff discusses planning vs strategy, we go backstage with startup marketer Joyce Yeung, Head of Marketing at Seurat Technologies and Robert shares a story of two clients, with very different technology challenges.
126: The Marketing Facing a Talent Crisis with Jeff Clark, Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose Inspires over a Cocktail Episode
This week Jeff Clark comments on an article from The Media Leader that states marketing is facing a talent crises, our guest is Katelyn Sorensen CEO of Loomly & Sendible and Robert Rose ponders what inspires us over a cocktail.
125: The Brand Naming with Jeff, PR and Music with Michelle Andersen and Raising the Bar in the Bar with Robert Episode
This week the topic for the Marketing Studio with Jeff Clark is brand naming, our guest is VP of NextTech Communications, Michelle Anderson and Robert Rose talks about raising the bar over a cocktail in the Rockstar CMO virtual bar.
124: The Brand Building is Back, Jeff Clark is Back and Robert Rose Brings Back a Classic Cocktail Episode
This week, as his guest postponed, Ian talks about brand building as a marketing multiplier, Jeff is back to talk about where to start with branding and Robert is in the virtual bar doing more with less over a classic Texas cocktail
123: The Cathy Breaks Up with Your Website, Kurt Genden of TrueVoice and Robert Suggests an Audit over a Cocktail Episode
This week Cathy McKnight discusses a presentation she gave at ContentTech, we meet Kurt Genden co-founder of TrueVoice and Robert Rose talks about the sexy business of a content audit.