Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people
This week with Jeff still away Ian has an extended catch up with Theresa Regli, Chief Strategist at Vox Veritas Digital to discuss Digital Asset Management (DAM) and a Robert is the virtual bar talking content.
This week TCA (The Content Advisory) are in the house, with an extended interview with Chief Solver of Problems Cathy McKnight and Chief Trouble Maker Robert Rose shares a classic marketing lesson in the virtual bar
This week Jeff and Ian discuss defining an Ideal Customer Profile, we go backstage with tech startup CEO Brand Johnson of The Coupon Bureau and Robert wonders if A.I would be better with a forgetful internet.
This week Jeff discusses developing a personal brand for your executives, Ian goes backstage with Emmanuel Probst to discuss is book Assemblage and Robert is in bar talking about AI with a lesson from Dr. Seuss
This week in the marketing studio, Jeff and Ian discuss the Rockstar CMO 5 F’in’ Marketing Fundamentals, we go backstage with co-founder of Smart Panda Labs Shamir Duverseau and Robert has a thought about data over a cocktail in our virtual bar.
This week Jeff Clark discusses how to resist the B2B temptation for product based campaigns, Leslie Semegran, CMO, VEG joins us backstage and Robert Rose says cheers to 150 episodes in the virtual bar.
This week Jeff Clark shares four steps for creating campaigns that deliver ART, we go backstage with the owner of brand and strategy agency Three Over Four, Aaron Temple and Robert Rose talks brand over a cocktail.
This week Seth Goldstein pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose’s word of 2023 over a cocktail.