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Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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139: The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

139: The Hola to Opportunities, Ariadna Navarro of VSA Partners and Storytelling over a Cocktail Episode

by Ian Truscott

This week Jeff and Ian discuss MQL’s and opportunities, our guest is Ariadna Navarro of VSA Partners and we chat about branding and Robert is in the bar talking about story telling.

Think like a Brand #6 – Coach and Compose

Think like a Brand #6 – Coach and Compose

by Ian Truscott

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fifth and final growth principle; Coach and Compose

138: The Time to Step It Up Marketing Your B2B Tech, Cathy’s Uncharted Journey and an Info Dump over a Cocktail Episode

138: The Time to Step It Up Marketing Your B2B Tech, Cathy’s Uncharted Journey and an Info Dump over a Cocktail Episode

by Ian Truscott

This week Jeff Clark discusses the marketing transition tech companies face to grow beyond their network Cathy McKnight returns and shares her uncharted journey and over a cocktail Robert Rose wants to ban info dumps.

Think like a Brand #5 – Product Ain’t What it Used to Be

Think like a Brand #5 – Product Ain’t What it Used to Be

by Ian Truscott

This week in our special mid-week mini-series Think Like a Brand where Ian Truscott is joined again by Liz High who shares her fourth growth principle; remember, product isn’t what it used to be

137: The Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode

137: The Personalization in the Pool, Branding with Todd Irwin and the Nightmare of Tech over a Cocktail Episode

by Ian Truscott

This week Jeff Clark is by the Rockstar CMO Swimming Pool discussing personalization, Ian Truscott goes backstage with Todd Irwin Chief Strategy Officer and Founder at Fazer and Robert Rose scares us with tech over a Halloween cocktail.

Think like a Brand #4 – Cue the Remix!

Think like a Brand #4 – Cue the Remix!

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and this week we dive into the third of it’s principles – Cue the remix!

136: The Under the Influence, Dip into DAO’s with Film.io co-creator Don Richmond and Marketing Skills over a Cocktail Episode

136: The Under the Influence, Dip into DAO’s with Film.io co-creator Don Richmond and Marketing Skills over a Cocktail Episode

by Ian Truscott

This week Jeff Clark discussed Influencer Marketing, our guest is Don Richmond CMO IngredientX and co-creator Don Richmond and Robert Rose discusses skills over a cocktail.

Think like a Brand #3 – Embrace Tension and Create Contradictions

Think like a Brand #3 – Embrace Tension and Create Contradictions

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s second principle – Embrace Tension and Create Contradictions.

135: The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode

135: The Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar Episode

by Ian Truscott

This week Jeff Clark is inspired by a webinar to discuss feelings in marketing, Ian goes backstage with Grant Johnson, CMO Emburse and over a cocktail Robert Rose suggests we need a marketing showrunner.

Think Like a Brand #2 – Sometimes Do The Counter-Intuitive Thing

Think Like a Brand #2 – Sometimes Do The Counter-Intuitive Thing

by Ian Truscott

In this special mid-week mini episode we continue to dive into Liz High’s book “Think Like a Brand, Not a Bank” and it’s first principle – sometimes do the counter-intuitive thing

134: The All That Glitters Ain’t Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode

134: The All That Glitters Ain’t Martech Gold, Max Koziolek on Conversational Marketing and a Cocktail with Stakeholders Episode

by Ian Truscott

This week Jeff shares 7 lessons on buying marketing technology, Ian chats with Max Koziolek founder of Spectrm about conversational marketing and Robert suggest turning marketing stakeholders into investors.

Think Like A Brand Special #1 – Intro and The Drug of Choice

Think Like A Brand Special #1 – Intro and The Drug of Choice

by Ian Truscott

In this special mid-week mini episode we dive into Liz High’s book “Think Like a Brand, Not a Bank” and some of the data that supports the case for building a brand

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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