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This week Seth Golden pops in for his prediction for 2023, Jeff Clark is back sharing his marketing resolutions, we go backstage with sought after marketing trainer Matt Bailey and we ponder Robert Rose’s word of 2023 over a cocktail.
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Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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147: The Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail Episode
This week Ian catches up with Jason Falls, author of Winfluence to chat about his new role, we go backstage with analysts relations expert Beth Torrie and Robert Rose makes his predictions for 2023 in the virtual bar.
146: The Metaverse and Marketing Gifts Holiday Special Episode
This week Ian Truscott dives into the metaverse with omnichannel and digital experience experts Noz Urbina and Mark Demeny and Robert Rose shares what he’d like under his marketing Christmas tree this year.
145: The Predictions Pick, Revealing the De-Positioning Secret and Writing with Robots Episode
This week Jeff Clark picks four predictions for 2023, Todd Irwin returns to discuss de-positioning, how it’s worked for Starbucks and Apple and over a cocktail Robert Rose talks about AI and content.
144: The Tech Stack Grinch, 12 Pitfalls for CMOs and a Where Content Lives over a Cocktail Episode
This week inspired by a Forrester predictions webinar Jeff Clark discusses spending less on marketing technology, Grant Johnson CMO Emburse returns to share is 12 CMO pitfalls and Robert Rose asks where content lives over a cocktail.
143: The ARTE in Campaigns, Making Time for Strategy with Richard Medcalf and a Dip into the Purple Ocean with a Cocktail Episode
This week Jeff Clark talks about creating Awareness, Revenue, Trust and Enablement (ARTE) in campaigns, executive coach Richard Medcalf returns to talk about making time for strategy and Robert Rose suggests a dip into the purple ocean over a cocktail.
Think Like A Brand #9 – Brand is the Business Case
In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.
142: The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode
This week our host Ian Truscott asks Jeff Clark whether he’d say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail
Think like a Brand #8 – Coach and Compose with Ramen Noodles
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic
141: The Applying Personas, Discover Your Leadership Style with Robert Jordan and a Cocktail of SEO and Content Marketing Episode
This week Jeff Clark and Ian Truscott dive back into B2B personas and how to apply them, our guest is Robert Jordon the co-founder InterimExecs who discusses his book and Robert Rose shares advice on SEO and content marketing over a cocktail.
140: The Personas 7 Steps, Kelley Troia from Clandestine Events and Goals over a Cocktail Episode
This week Jeff Clark and Ian Truscott discuss seven steps to defining personas, we go backstage with Kelley Troia from Clandestine Events to talk about sports event sponsorship and Robert Rose shares advice on goals over a cocktail.
Think like a Brand #7 – What happened to Marcus?
This week, Liz Hugh and Ian Truscott round off their discussion about her book “Think like a Brand not a Bank” and ask what happened to Marcus?