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Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

65: The Julie on Influencers, Richard Medcalf on the CEO and a Magical Cocktail Episode

by Ian Truscott

We kick off the episode with former VP Principal Analyst for Forrester Research  Julie Ogilvie […]

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

64: The Julie Defines Categories, Christina Del Villar Sways, and the Content at Scale Cocktail Episode

by Ian Truscott

You may remember Julie Ogilvie from episode 58, she is a former VP Principal Analyst […]

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

63: The Marketing Orchestration, Misia Tramp and a Neighborly Cocktail Episode

by Ian Truscott

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

62: The Intent, Darren Guarnaccia of Hootsuite and a Fancy Brand Cocktail Episode

by Ian Truscott

This week, Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester returns to […]

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

61: The Looking for Content Droids, Margot Bloomstein and Give It Time Over a Cocktail Episode

by Ian Truscott

This week, “One to Watch, One Hit Wonder or Wonderwall” returns. As my co-host, Jeff […]

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

60: The Customer Journey, Russ Powell and a Cocktail for the Community Episode

by Ian Truscott

This week,  we return to “One Hit Wonder or Wonderwall” with  Jeff Clark, Rockstar CMO […]

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

59: The Anyway You Want It, Alex Low and 50th Cocktail Episode

by Ian Truscott

This week,  we continue to discuss ‘Privacy: The Marketers Dilemma’ as I chat with  Jeff […]

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

58: The Julie Ogilvie, Gaining Trust and Making a Change Cocktail Episode

by Ian Truscott

This week,  in our ongoing ‘Privacy: The Marketers Dilemma’ segment, I chat with  Jeff Clark, […]

57: The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

57: The Google Cookies, B2B Writing and a Cocktail of Realistic Goals Episode

by Ian Truscott

This week, we join the conversation about Google’s decision on 3rd party cookies,  discussing Privacy, […]

56: The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

56: The Privacy Dilemma, Practical Purpose and a Pause to Listen Cocktail Episode

by Ian Truscott

This week we change things up just a little bit as we start a new […]

55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

by Ian Truscott

55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

54: The CMP, Aprimo CMO, Will The Twenties Roar Cocktail Episode

by Ian Truscott

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director […]

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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