This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.

The key points they discuss:

  • AI is becoming integral to every marketing job.
  • The job market for marketing professionals is increasingly competitive.
  • Remote work preferences are reshaping workplace dynamics.
  • AI literacy is essential for modern marketers.
  • Understanding current processes is crucial for AI implementation.
  • Diversity in conference attendees reflects the broad interest in AI.
  • AI tools should be considered part of a broader strategy, not a standalone discipline.
  • Engagement and community building are key to successful events.

 

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution. 

Enjoy!

—-

The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices


Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Subscribe

Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.


Share this article

Author

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.