This week our host Ian Truscott shares a thought from his Tuesday 2¢ blog about buyers’ pains and aspirations.

Ian then joins Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, who returns from holiday to the marketing studio to discuss a new TLA from Forrester LRM (Lifecycle Revenue Marketing).

And we end the show in the Rockstar CMO virtual bar and get transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who shares his thoughts on differentiation and appealing to the quantitive and subjective needs that drive a buying decision.

The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

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