This week, as our guest postponed when their neighbor’s contractor sliced through their internet, Ian Truscott talks about a recent article he wrote on the importance of brand building – Back to Brand based on a session with the Experience Advisors.

In the newly rebranded Marketing Studio, Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss getting started with branding, what’s different between B2B and B2C, and whether we should focus on product branding or company branding.

And we round off the week in the Rockstar CMO virtual bar, where Robert Rose, Chief Trouble Maker at The Content Advisory, transports us away with a classic cocktail from his youth to ponder doing more with less.

If you have any thoughts or suggestions on the topics we discuss, please let us know at the links below.


The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

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