It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor […]
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
47: #47 – The Two Jeff’s, Personalization, Sequencing and a Cocktail with Robert Episode
In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder […]
46: The Hacking Growth with Jeff, Cathy McKnight and Robert’s Cocktail Episode
In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar.
45: #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode
In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders […]
44: #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a […]
The you’ve come a long way baby issue
This new year issue is named after the classic album by Fatboy Slim, to sum up 2020: You’ve Come a Long Way Baby.
The Swimming Pool #29: The entire year of 2020
What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose.
Last Months Podcast Picks
Rockstar CMO FM, the M is for marketing, the F is for, well you decide as you are probably wondering; does the world need another marketing podcast? Well here is a roundup of what went down on The Rockstar CMO F’in Marketing Podcast this month.
Top of the 2020 Charts
Maybe there was something good to come out of 2020? In keeping with the theme of this issue, our editor looks back on the most popular articles from this year
43: #43: The Agile Wonderwall, Jeff Clark, Robert Rose and a Happy New Year cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with […]
42: #42: The Ted Rubin, Robert Rose and a Boxing Day Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, chats with Ted Rubin, our […]
41: #41: Christine Bailey, Yamazoni, Robert Rose and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, joins Christine Bailey for the […]