In the Marketing Studio, Ian Truscott and regular guest rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester discuss investing in our teams and marketing enablement.

Ian goes backstage with accomplished marketing and communications professional Irene Nehrkorn-Kayn. If you are a frequent listener, you’ll have heard of Irene as we often mention her as she sends us suggestions and feedback, but what you may not know is that Dusseldorf-based Irene is a dynamic, creative, and goal-oriented international marketing professional with over 15 years of management/leadership experience in business development, marketing, and communications. Irene’s particular expertise is B2B marketing, working with mid-market, international matrix organizations and tech start-ups, where she combines strategic planning and thought leadership with decisive execution to drive growth and competitive advantage.

Irene has recently written two straight-talking articles on the trouble with CMOs for our Marketing Street Knowledge blog, and Ian and Irene discuss the points she makes about trust between the CEO and the CMO, 5 CEO no-goes and whether senior marketers need to sell marketing and moderate their language in the C suite.

Finally, we are transported away to the Rockstar virtual bar to join Robert Rose, Chief Trouble Maker at The Content Advisory. This week, over a cocktail, he suggests how you execute your content marketing could be a differentiator, not just the content you publish.

If you have any thoughts or suggestions on the topics we discuss, please let us know.


The people:

Mentioned in this week’s episode:

Rockstar CMO:

Track List:

Learn more about your ad choices. Visit

Share this article

Get In Touch

If you are looking for more marketing street knowledge and would like to setup an advisory, or have any feedback, get in touch!