We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO). This week they discuss the marketing P’s, based on a comment on the Rockstar CMO LinkedIn page from listener Irene Nehrkorn-Kayn.

Our guest this week is Rebecca Biestman, the Chief Marketing Officer at Reputation. We explored Rebecca’s impressive career in Episode 93, but Rebecca is not only a marketing leader but a passionate advocate and expert in Corporate Social Responsibility (CSR) programs that often end up in the inbox of marketing. We discuss her experience with setting up successful CSR programs and aligning them to the business’s success.

And we wind down the week in the Rockstar CMO Virtual Bar to join Robert Rose, Chief Troublemaker at The Content Advisory to be transported away for a cocktail and ponder if the facts really do speak for themselves.

Enjoy!

The people:

 

The mentions:

The music:

 

Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify.

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