An 80’s remix of an episode this week as we lose all control of our guests and keep the party going way past closing time.

We kick off by continuing our series on marketing education with our host Ian Truscott and Jeff Clark (former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO) discussing the 3 books that influenced their early marketing career.

We hang out with two incredibly experienced, passionate and interesting retail marketers Ted Rubin and John Andrews as they discuss their book: Retail Relevancy: How brands and retailers will connect with shoppers in a post-physical retail world,

And we retire to the Rockstar CMO virtual bar to be transported away with a cocktail and a thought about marketing with Robert Rose, Chief Troublemaker at The Content Advisory and we discuss building the marketing plane while you are flying it.


The people:

The mentions:

The books:


The music:


Previous episodes, show notes and transcripts are on Rockstar CMO FM and the podcast is available on all your favorite platforms, including Apple and Spotify

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