Author: Ian Truscott

Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.

Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.

Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.

Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.

With Jeff away Ian goes solo and shares 5 thoughts and Robert is in the virtual bar with a great cocktail and a musky rant.

Ian shares 5 thoughts and Robert is in the virtual bar mixing a great cocktail with advice for your content cocktail.

Ian catches up with Cathy McKnight for a chat about content orchestration and Robert Rose is mixing a breakfast cocktail over a chat about his AI use case research..

This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.

This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.

This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.

Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.

Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content