In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with […]
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Rent or build? Ask Quibi
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn’t own what they put on it, and it seems they’ve danced their last dance.
33: Rockstar CMO FM #33: The Sabrina “The WordPress Witch” Chevannes, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares what’s new in the […]
The Life For Rent Issue
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
The Green Room: Rent or Build?
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
The Sample: Rent vs. Build?
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month’s tune. The beat for this month’s tracks; should we build or rent for our fans?
32: Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with […]
What dropped in the podcast last month?
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.
31: Rockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, […]
30: Rockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric […]
29: Rockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats […]
28: Rockstar CMO FM #28 The Sample, Paige O’Neill, Robert Rose, and a Cocktail Episode
In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige […]