Our Rockstar CMOs and writers have served up some fantastic advice this month. From what the pandemic has taught us that we need to keep doing, some tips on virtual events and personal branding, to how to prepare for what is likely to be uncertain economic times. Plus, all the usual shenanigans.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Green Room: Five CMOs name their crisis keepers
We ask five of our Rockstar CMOs what they’ve learned during the crisis and what practices we should keep as the world slowly emerges from lockdown.
The Sample: Keep on movin’
Welcome to The Sample, where we whirl the dial on the interwebs, hit record, and sample what we hear about the topic in this issue. This month our attention is drawn to the tension in marketing right now, about moving forward, waiting and what’s next.
Tales from the tour bus: Carlos Doughty and the MarTech Alliance
On the tour bus this month is Carlos Doughty, founder of the Martech Alliance, who recently ran a series of virtual events called the MarTechFest Dial-up and we caught up with him to find out how that went.
The Swimming Pool #25: Bandwagoning
This month we are joined John Howe-Marshall, Chief Marketing Officer of SplitmediaLabs on the penthouse balcony, ready to give the heave-ho to “Bandwagoning”.
12: Rockstar CMO FM #12 – Meet Detroit Andy, get to Basecamp and have a cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should […]
11: Rockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature […]
10: Rockstar CMO FM #10 – A backstage return for Miss Destructo and a cocktail
In this week’s episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest […]
9: Rockstar CMO FM #9 – Ahmed Hasan and Cocktails with Robert Rose
In this week’s episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue […]
8: Rockstar CMO FM #8 – Backstage with Jenni Young
In this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of […]
Tales from the Tour Bus: Jessie Paul, CEO Paul Writer
Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.
The Green Room: Marketing in the “new normal”
Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.