This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Author
Ian Truscott
Not a rock star, but Ian is the CMO at Spotler Group, trusted advisor to Orange Logic and Storyblok and the founder and Chief Bottle Washer at Rockstar CMO. Ian is a former techie, product marketer, CTO, agency guy and industry analyst, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B tech companies.
Create a Content Hub and Engage Your Crowd
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
6 Reasons to Get a Creative Buddy
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy.
The Brand New Thang Issue
Our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang.
The Green Room: Working with an Agency Backing Band
Each month in the Green Room we return backstage to pose a question to our Rockstar CMOs. This month Ian Truscott catches up with five of them and they share their advice on working with agencies.
Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin
This month two of our favorite Rockstar CMOs got together, as L. Michelle Smith welcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore.
Backstage with Margaret Molloy
Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements.
Into the Pool #11: One and DONE!
This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.
I Know You Got Soul – Brands Need to Show They Got the Feelin’
Your brand story doesn’t get you very far if you are just puffing your chest out and telling people what you think they want to hear, whether you are selling soft toys or software, to engage with a consumer every brand has to have a story with some soul and with the Bobby Byrd/James Brown hit “I Know You Got Soul” on repeat, Ian Truscott digs deeper.
Why invest in persona development?
In an era of big data, agile marketing, A/B testing, fail fast and all the pace and fluidity we are injecting into our marketing, is persona development still a good use of your time?
ART in B2B Marketing Creates Outcomes not Outputs
It’s easy to be distracted by techniques, strategies, channels and outputs, but focus on ART and create outcomes.
Rockstar CMO Review of 2018
If you’ve visited before, you’ll see we’ve entered the new year with a fresh new look and as we combed through our first 10 issues, we thought this was a great opportunity to reflect and celebrate the fantastic folks that have contributed to our community in 2018.