Every month we grab our backstage pass to our Rockstar CMO’s, hang out in the Green Room and over a glass of whatever we can find in the mini bar, pick a topic and chat. This month Ian Truscott asks how we address a diverse audience, diversify our teams and keep our ideas fresh.
Author: Ian Truscott
Into the Pool #18: The Bloody Goldfish
In this issue, we are leaning over the balcony of the penthouse with a big glass bowl and a fish, our partner in crime this issue is Robert Rose. But why are we standing here with a fish?
Tales from the tour bus: Catch-up with L.Michelle Smith
Back in The London Calling Issue, we went backstage with L. Michelle Smith, author, speaker, marketing leader and diversity champion. In this issue, Ian Truscott hops on the tour bus and catches up with with what’s new..
The Think About It Issue
In this issue we explore how to stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not get distracted by the latest marketing fads and fashions. To the sound of Lyn Collins..
The Green Room: Sticking to a Tune in a World of Jazz
Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it’s so easy to be distracted by channels, tech and tactics.
Tales from the Tour Bus: Punk CX with Adrian Swinscoe
This month we heard a whisper of someone taking a punk beat and applying it to the overblown prod rock of customer experience and we had to find the source. Ian Truscott tracks down the author of Punk CX, Adrian Swinscoe.
Into the Pool #17: Banner Ads
In this issue, barely noticed and infrequently engaged with, is it time to put banner ads out of their lonely misery? Jasmine Martirossian, VP of Marketing at TÜV SÜD America certainly thinks so..
Tales from the Tour Bus: Dennis Shiao
Known by his Twitter fans for his passion for content marketing, expressed in his work and regular columns for CMSWire and The Content Marketing Institute, we hop on the tour bus with Dennis Shaio.
Backstage with Lynne Capozzi
Lynne Capozzi is the CMO of Acquia, a global marketing technology vendor. Ian Truscott sits down with this passionate marketer and finds out what get’s her marketing mojo working
The Inside In Inside Out Issue
This month our Rockstar CMOs find their groove with the topic of inspiring colleagues outside marketing to hum our tune as we discuss the theme of employee engagement. We reach for The Kooks debut album Inside In / Inside Out to set the tone.
The Green Room: Amplify the Sound; Turn Colleagues into Fans
It’s clear, our brand, service and value are in the hands of everyone in a business. In the Green Room this month we sit down with eight of our Rockstar CMOs and ask them how they approach getting employees engaged, in sharing the story
Backstage with Jasmine Martirossian
What has marketing got to do with the laws of physics? We talk to author, frequent conference keynote and VP of Marketing at TÜV SÜD Americas, Jasmine Martirossian.