In this week’s episode, Ian Truscott, Editor of Rockstar CMO, visits the Swimming Pool, chats to Simon Daniels about MOPs and fractional help, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

This week Ian dips into the Rockstar CMO Swimming Pool, our portal hell for all that’s wrong in marketing and suggests we take a look at Amber Osborne‘s suggestion The Crap Other Marketers on the Internet Tell Me to Do

This week’s interview is with Simon Daniels, of Percassity Associates, who is a Marketing Operations consultant advising marketing leaders on the challenges with data technology and process, they talk about MOPs and hiring fractional marketing talent. 

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail. They discuss content operations and how to create a strategy around your content marketing.


The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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