In this week’s episode, Ian Truscott, Editor of Rockstar CMO, quotes Seth Godin, chats to Rockstar CMO regular Dennis Shiao and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
This week Ian Truscott shares what he learned from the Marketing Book podcast by Douglas Burdett who recently interviewed Seth Godin. In that interview, they discuss his latest book, The Practice, being intentional and designing with purpose, and Ian shares what that means for him in content marketing.
In keeping with this month’s theme on Rockstarcmo.com of building brands on rented land, this week’s interview is with Dennis Shiao, a marketing consultant, and a regular contributor to Rockstar CMO and they discuss how he is building a content marketing community.
Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss that you don’t need to run faster than a bear; you need to run faster than the friend you are with.
- The Marketing Book Podcast interview with Seth Godin
- The Practice by Seth Godin
- Connect with Dennis Shiao on LinkedIn and Twitter
- The Content Corner Newsletter by Dennis Shiao
- Rent or Build? Finding a Happy Medium by Dennis Shiao
- Robert Rose at The Content Advisory, on Twitter and LinkedIn
- The #FridayConcoction
The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
You can subscribe on all good podcasting platforms (and some rubbish ones too), including Apple Podcasts | Spotify | Stitcher | Many others
Learn more about your ad choices. Visit megaphone.fm/adchoicesShare this article
Get In Touch
If you are looking for more marketing street knowledge and would like to setup an advisory, or have any feedback, get in touch!