71: The Dennis Shiao Gets Personal, Marketing is not Tax and Dropping a Cow Cocktail Episode

This week we welcome back a friend of the show and a wonderful supporter of what we do at Rockstar CMO; Dennis Shiao.

Dennis runs an independent B2B marketing consultancy Retention Attention, and is a content marketing, product messaging, and social media marketing expert. He is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, he runs the Bay Area Content Marketing Meetup and the Content Corner newsletter.

In this episode, Dennis discusses his advice, insight, and experience of personal branding and what benefits paying a bit of attention to our online presence can bring, even if you don’t want to be the next Gary V.

Inspired by a discussion on the This Old Marketing podcast, Ian Truscott dives into the folly of thinking about a marketing budget as a percentage of revenue, following a report by Gartner that it had dropped to 6.4% across all sectors, that was featured in an article in Marketing Dive.

Robert Rose returns to the Rockstar CMO virtual bar for a cocktail and shares his insight on making customer stories more engaging by dropping in a cow.

Hope you enjoy this episode.

The people:

• Dennis Shiao on LinkedIn, Twitter, and Attention Retention
• Robert Rose on Twitter,  LinkedIn, and The Content Advisory 
• Host: Ian Truscott on LinkedIn and Twitter 

Mentioned in this weeks episode:

• The Bay Area Content Marketing Meetup
• The Content Corner Newsletter
• Generate Sales Leads from Virtual Events book by Dennis Shiao
• Dennis on Content Strategy Collective Live by MarketMuse
• Marketing Myths by Grant Leboff
• The Marketing Dive article that discusses shrinking marketing budgets
• This Old Marketing Podcast episode discussing marketing budgets

Rockstar CMO:

• The Beat Newsletter 
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

The wonderful Piano Music is by Johnny Easton is shared under a creative commons license.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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