This week Keith Smith is in the hot seat as we discuss virtual selling in One to Watch, One Hit Wonder, or Wonderwall.

Keith Smith is the Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. As you’ll hear, he is also the host of The Fuel Podcast which is focused on business development and great guests from around the world of agencies and advertising.

Ian Truscott talks about the opportunity of free content in an age when everything is going behind a registration page or a paywall.

And while Robert Rose takes a break this week from the Rockstar CMO bar, we dip into the archives and enjoy a cocktail that celebrates American independence and how we should take the time for big content ideas.

We hope you enjoy this episode; here are all the links:

The people:

Mentioned in this weeks episode:

Rockstar CMO:

The wonderful Piano Music is by Johnny Easton is shared under a creative commons license.

Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article