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34: Rockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.

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In keeping with this month’s theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content.

This week’s interview is with Kathryn Strachan, the Managing Director of Copy House, a content marketing agency specializing in technology and FinTech content.

Kathryn launched Copy House in April 2019 after working in-house at digital agencies and then successfully running a freelance copywriting business. As you will hear in the interview, her copywriting business quickly transformed into a content marketing agency with globally renowned clients, including Klarna, Travelex, Cigna, and Lloyds Bank.

They discuss content marketing, the changes in content during the pandemic, running an agency and what she would chuck into the Rockstar CMO Swimming Pool. 

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail, and they discuss

Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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