Backstage with Jeanniey Mullen

Global Chief Innovation and Marketing Officer, Executive Board Advisor, keynote speaker, CMO Council Co-Chair, author of 3 books, Jeanniey Mullen is a woman in demand.

The Thriller Issue

We have most definitely nailed the classic album, as we drop Michael Jackson’s 1982 classic Thriller onto the turntable here at the Rockstar CMO digs. And we definitely “Wanna Be Startin’ Somethin’” for this Halloween special.

Backstage with Wendy Bryant-Beswick

Award-winning marketer with 20 years’ experience in the financial services industry and VP of Marketing at Service Credit Union, Wendy Bryant-Beswick shares how she starts with values.

Backstage with Amber Osborne

Amber Osborne, Forbes #2 Most Influential CMO on Social, discusses feeling like an imposter, destroying stereotypes in business, and the challenges disruptive markets.

The Nevermind Issue

In this era of fake news and a cynical, connected consumer wary of the lies, authenticity is a hot marketing topic. And that’s the theme for this month’s issue.We’ve picked an absolute class album as its soundtrack, featuring the single ‘Come As You Are’. It has to be Nevermind by Nirvana.

Into the pool#6: Wasted Interuptions

Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know. 

Backstage with Jenni Young

Jenni Young, the CMO of tappit shares the importance of company values, building solid relationships, and why creating a culture of risk can lead to marketing success. Oh, and Creme Eggs.

We’re All Kids and That’s Alright

Ian Truscott explores the issue of ageism in marketing, and the attributes that all marketers – regardless of whether they’re young or old – need to embrace in order to truly make a difference.

The Seat at the Table Issue

This month we’re focusing on the reason we started this thing in the first place: the next generation of marketers. So you can expect a fresh and youthful perspective – this time inspired by Solange’s album, A Seat At The Table.