A classically-trained mezzo soprano, entrepreneur, author, speaker, coach, marketing leader, L.Michelle Smith is on a mission and shares her insights from a 25 year career.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
A Little More Conversation, a Little Less Action, Please?
Ian Truscott argues that in this new age of marketing, you need to focus on the real, relevant and considered conversations you have with your audiences – and why anything else is just spam.
The Rockstar CMO Hall of Fame
Every rock hero stands on the shoulders of giants: think Prince’s debt to little Richard, or Chuck Berry’s impact on the Stones. So as the final chords of 2018 reverb round the Rockstar CMO stage, we asked our backstage rock stars who they’d induct into the Marketing Hall of Fame.
Singing is Optional – Defining a Brand Personality
Following an experience where a hotel offered him the opportunity to sing in the shower, Ian Truscott explores the art of creating a brand personality.
Into the Pool #9: The Big Deal Today About Chatbots
This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.
Giving Thanks in The Green Room
Welcome to the Green Room, a new monthly feature where we will be evading security yet again to go backstage with our Rockstar CMOs and pose them a question that’s top of mind for us back at the Rockstar CMO penthouse.
Backstage with Casey Petersen
We go back stage with Casey Petersen, Vice President of Marketing and Analytics at content creation app Photofy and has been a leader in digital marketing for over 15 years.
The We Are Family Issue
To celebrate US Thanksgiving, we dipped into the Rockstar CMO record box and pulled out a classic album – ‘We are Family’ by Sister Sledge for a family themed issue…
Feel the fear and be different anyway
As Seth Godin said “Products and services that get talked about are the ones that are worth talking about.” so, how do you stand out?
What is the ART of B2B Marketing?
What do we mean by creating ART for B2B? Ian Truscott shares his successful philosophy.
Be the hero of your category story
Taking the time to define a brand story is necessary and fantastic, but changing the definition of a category, owning the story of the market in which you play is hugely powerful.
Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do
Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.