Back in the summer of 2018, for The Straight Outta Compton Issue, we went backstage with Tom Wentworth, then CMO of Rapid Miner and in this interview, we catch up with this technologist turned marketer.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Best of 2019: Editors picks
While the majority of this issue we are looking forward to the future of marketing, the turn of the year is also a time for reflection, we take a step back through 2019 and share some of the highlights.
The 5 R’s of a great B2B marketing blog (with examples)
In the deluge of B2B content, how do you stand out? Try these 5 R’s, with examples of organizations doing this well…
Personalization Doesn’t Build Relationships, Content Does
We seem a bit obsessed with “personalization at scale”, but as B2B marketers, should this be a priority?
12 days of Rockstar CMO Christmas
As we approach the UK holidays and celebrate the US Thanksgiving, I thought I’d destroy a beloved Christmas carol with my our gifts for the 12 days of Christmas.
THE MAGIC OF CHRISTMAS ISSUE
This whole issue feels like magic, we have a bountiful pile of marketing gifts and thanks, generously given by our rockstars and writers in our biggest issue to date.
Into the Pool #21: Personalization at scale
This month we are hanging over the balcony with the fractional CMO and marketing strategist, J. Robert Slaughter, who has nominated ‘personalization at scale’ for the drop to it’s watery demise.
The Green Room – Holiday potluck lunch
We’ve grabbed our backstage pass for holiday treats in the Green Room. In a tradition we’ve borrowed from the US, the potluck lunch where everyone brings a favorite to share, we’ve asked our Rockstars what they would bring from this year to share with the world of marketing.
Backstage with Kate Bradley Chernis
In this backstage interview we find out how founder and CEO of Lately, Kate Bradley Chernis, a former DJ with an audience of 20 million listeners got Walmart dancing.
The Green Room: The State of Influence
Again we’ve grabbed the backstage pass to our Rockstar CMO’s, hang out in the Green Room and pick over the topic of the month. In this issue, we discuss the current state of influencer marketing.
Into the Pool #20: Marketing can’t be measured
This month we are hanging over the balcony with Acquia CMO Lynne Capozzi, who nominated “marketing can’t be measured” for the drop from the penthouse to splashdown into the portal to our special place in marketing hell
The Running In Circles Issue
Influencer Marketing: whether you are selling music, cosmetics or enterprise business software we’ve all been caught up in the hype. But, is it losing its luster after all the reported fakery? Or, is it still something we need to keep paying attention to?