We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer…
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Pretender Issue
With the Foo Fighters track “The Pretender” on repeat we take a look at all that is fake in marketing today.
Backstage with Ahmed Hasan
Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.
The Green Room: With All the Fakery, How Do You Keep it Real?
We sit down with six of our Rockstar marketers and ask how we can keep it real and appeal to the cynical, empowered consumer that craves authenticity.
Into the Pool #12: Omnichannel for the Sake of Omnichannel
This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Create a Content Hub and Engage Your Crowd
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
6 Reasons to Get a Creative Buddy
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy.
The Brand New Thang Issue
Our first issue launched with our new brand design, on a new platform that went live on New Year’s Eve. So we dug way back into the Rockstar CMO record box and unearthed a classic collection of the work of one Mr. James Brown: Funk Power – 1970: A Brand New Thang.
The Green Room: Working with an Agency Backing Band
Each month in the Green Room we return backstage to pose a question to our Rockstar CMOs. This month Ian Truscott catches up with five of them and they share their advice on working with agencies.
Two Rockstars, One Podcast: L. Michelle Smith talks to Ted Rubin
This month two of our favorite Rockstar CMOs got together, as L. Michelle Smith welcomed Ted Rubin to The Culture Soup podcast to talk personal branding. Here we share why we’re shouting for an encore.
Backstage with Margaret Molloy
Margaret Molloy, Forbes Top 5 Most Influential CMOs talks about the power of simplicity, always staying relevant to the customer, and building brands into movements.
Into the Pool #11: One and DONE!
This month, Ian Truscott is inspired by Wendy Bryant-Beswick, VP of Marketing at Service Credit Union, and ponders if time is up for ‘one and done’ marketing.