Taking the time to define a brand story is necessary and fantastic, but changing the definition of a category, owning the story of the market in which you play is hugely powerful.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Into the Pool #8: The Crap Other Marketers on the Internet Tell Me to Do
Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.
Backstage with Jeanniey Mullen
Global Chief Innovation and Marketing Officer, Executive Board Advisor, keynote speaker, CMO Council Co-Chair, author of 3 books, Jeanniey Mullen is a woman in demand.
Grab Your Torches and Pitchforks Folks, it’s Frankenstack!
There’s a mind-boggling array of software available to marketers today. Designed to make your life easier or lurching around, threatening to destroy your business? Ian Truscott explores the perils and pitfalls of the Frankenstack.
The Thriller Issue
We have most definitely nailed the classic album, as we drop Michael Jackson’s 1982 classic Thriller onto the turntable here at the Rockstar CMO digs. And we definitely “Wanna Be Startin’ Somethin’” for this Halloween special.
Into the Pool #7: Can We Get Some PR On This?
This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Authenticity Is a Battle of Two Brands, Both Are Yours
Think you’ve only got one brand? You actually have two, argues Ian Truscott. And the space between them is crucial to ensuring your brand’s authenticity – and trustworthiness.
Backstage with Wendy Bryant-Beswick
Award-winning marketer with 20 years’ experience in the financial services industry and VP of Marketing at Service Credit Union, Wendy Bryant-Beswick shares how she starts with values.
Backstage with Amber Osborne
Amber Osborne, Forbes #2 Most Influential CMO on Social, discusses feeling like an imposter, destroying stereotypes in business, and the challenges disruptive markets.
The Nevermind Issue
In this era of fake news and a cynical, connected consumer wary of the lies, authenticity is a hot marketing topic. And that’s the theme for this month’s issue.We’ve picked an absolute class album as its soundtrack, featuring the single ‘Come As You Are’. It has to be Nevermind by Nirvana.
Into the pool#6: Wasted Interuptions
Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know.
Backstage with Jenni Young
Jenni Young, the CMO of tappit shares the importance of company values, building solid relationships, and why creating a culture of risk can lead to marketing success. Oh, and Creme Eggs.