We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Into the Swimming Pool #14: Resistance to Change
Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.
5 Reasons Successful Tech Start-ups invest in Content Marketing
The successful telling of the story around a product is recognized to be as important as the product itself. This is especially essential for start-ups looking to stake their claim in the market, Ian Truscott shares his experience.
Case Studies: How to Create Marketing Gold
In a world seemingly more and more cynical of sales and marketing, the authentic voice of a someone “like them” is compelling. Ian Truscott shares his experience on how to create this marketing gold.
The Ghost in the Machine Issue
In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.
The Green Room: The Rise of the Marketing Machines
Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.
Backstage with David Howland
We go backstage with David Howland, CMO of Longview Solutions, former creative and art director and marketing leader at Nasdaq and he shares his journey and the common thread of his career – creating compelling, meaningful experiences.
Into the Pool #13: Surface and no Substance
What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO’s like us to chuck into the Rockstar CMO Swimming Pool? We dive in…
Tales from the Tour Bus: John Andrews and Photofy
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
Cover the B2B Bases with 5 Content Types
We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer…
The Pretender Issue
With the Foo Fighters track “The Pretender” on repeat we take a look at all that is fake in marketing today.
Backstage with Ahmed Hasan
Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.