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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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190: The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode

190: The Backstage with David Alexander of Everbridge and Robert Rose on Rules over a Cocktail Episode

by Ian Truscott

This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual bar.

189: The Big Payback of Marketing ROI and the Demise of Twitter Episode

189: The Big Payback of Marketing ROI and the Demise of Twitter Episode

by Ian Truscott

This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise of Twitter and organic social

188: The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode

188: The 5 Tips for Budget Season and Getting Controversial over a Cocktail Episode

by Ian Truscott

This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.

187: The 5 F’in Content Management Challenges and Borrowing Content with a Cocktail Episode

187: The 5 F’in Content Management Challenges and Borrowing Content with a Cocktail Episode

by Ian Truscott

This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar with Robert Rose for a cocktail of borrowed content marketing.

186: The Building a Marketing Team and The Skills of the Magnificent Seven Episode

186: The Building a Marketing Team and The Skills of the Magnificent Seven Episode

by Ian Truscott

This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar CMO virtual bar archive and chat about skills.

185: The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode

185: The Rockstar Marketing Book Podcast: Content Marketing Strategy by Robert Rose Episode

by Ian Truscott

This week is a special episode as Ian channels his inner Douglas Burdett and interviews Robert Rose about his new book Content Marketing Strategy, Harness the Power of Your Brand’s Voice.

184: The Business Story Type and a Cocktail for a Job That Cares About You Episode

184: The Business Story Type and a Cocktail for a Job That Cares About You Episode

by Ian Truscott

This week Ian’s guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.

183: The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode

183: The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode

by Ian Truscott

This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.

182: The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode

182: The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode

by Ian Truscott

This week Ian shares a though on profanity in marketing, Jeff judges Ian’s top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.

181: The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode

181: The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode

by Ian Truscott

This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.

180: The Dilya, Demand Generation and Look to the Right of the Publish Button Episode

180: The Dilya, Demand Generation and Look to the Right of the Publish Button Episode

by Ian Truscott

This week Ian’s guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.

179: The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode

179: The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode

by Ian Truscott

This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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