In this week’s episode, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester, is back after a couple of weeks away and shares with Ian his 5 keys to success when building your marketing team.

Continue the theme of teams and skills, Ian dips into the Rockstar CMO virtual bar archive, pulls out Episode 136, and gets transported away with Robert Rose, Chief Trouble Maker at The Content Advisory, who, over a cocktail, shares his advice or building a content marketing team and putting together the skills you need.

And they agree that’s definitely more Magnificent Seven, not the Good, Bad and the Ugly!


The people:

As mentioned in this week’s episode:

Rockstar CMO:

Track List:

Listen on: AppleAmazonSpotify or wherever you get your podcasts

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